Zenith InfoTech announced the global launch of its latest, first of its kind computing platform Proud, a single infrastructure for running all business computing needs.

Proud has been engineered by over 250 computer scientists, across Belgium, Germany, Mumbai and Bangalore, working for more than 4 years, at a total cost of Rs. 175 crores. Proud is the most ambitious product development initiative ever undertaken by an Indian IT company.

Proud is a single centralized computing system which replaces the need for customers to buy computing and network hardware as separate and difficult to manage components. Customers can run their entire IT infrastructure within as virtual machines within the cloud environment be it desktops (which now run as virtual desktops), servers as well as appliances such as firewalls, routers and VoIP systems. Advanced functionality such as high-availability, instant failover, continuous backups, predictive failure monitoring and granular capacity management, which traditionally have been expensive and separately paid for items, are an integral part of the Proud platform. Prouds unique scale-out approach to computing, allows customers to add capacity when they need it without undergoing expensive rip and replace cycles.

Akash Saraf, CEO of Zenith InfoTech Ltd said, Proud is yet another breakthrough product created by Zenith InfoTech. Before Proud Zenith has successfully built SAAZ, an IT infrastructure management system and ARCA/BDR, a backup and disaster recovery product that have been implemented at 27,000 customer sites in the US, Canada, UK and Australia and have generated over Rs.350 crores in sales for Zenith InfoTech Limited over the past two years. With Proud we aim to completely change how businesses purchase and utilize their IT infrastructure. Our goal is to have at least 20,000 customers globally adopt the Proud platform within the next two years.

Proud fulfils the idea of utility/cloud computing, where IT is an operational cost instead of a capital expense and yet is privately owned by the customer. Proud allows businesses to run their existing software and applications without any modification and yet reap the benefits of cloud computing. Traditionally cloud computing needed customers to outsource their IT to a third party datacenter, however with Proud customers host, control and manage their cloud themselves. Proud also allows businesses the flexibility of using both commercial and open source software through a unique concept called virtual appliances.

With Proud, Zenith is providing CIOs and IT managers with an industrial strength computing infrastructure that is highly reliable, redundant, easy to manage and yet is cost effective. It allows these professionals to get a business computing platform that works all the time, provides them the flexibility to run different workloads as well as does not throw surprises in terms of unbudgeted and untimely upgrades. It gives the benefits of very high up-time along with low costs.